Let me start by saying that this has to be one of the best ideas I’ve seen in ages. Â I’m very pleased and very excited by this.
Gwilym Davies – you know, the current World Barista Champion – has come up with a rather splendid card: the disloyalty card.
The idea is simple: Â If you go and drink coffee at 8 interesting, quality focused cafes around (mostly) East London then he will say thank you by making you a coffee for free.
(click to embiggen)
I just think this is brilliant. Â There is no catch, it isn’t some cunning ruse to sell more coffee. Â It might work if one roaster supplied all the places on the card – but there is a complete mix from Burgil to Union, from Square Mile to Nude’s in house espresso. Â Gwilym just wants people to go and try coffee in different places.
This man is a great ambassador for coffee.
So swing by Prufrock Coffee in Present at 140 Shoreditch High Street, grab a card and then have a little tour of some great cafes around Central and East London. Â There is one of the best baristas in the world at the end of it, waiting to give you a delicious drink to say thank you. Â Superb.