The end of Longberry

The time has come to formally shutter the short-lived publication that was Longberry Magazine. We started it as “an occasional journal of coffee”, with some strange ideas about not having any ads in it, and trying to pay people well (or at least better) for their work. It lasted all of two issues, both of which… Continue reading

Coffee Brewing Dice

I’ve enjoyed working on how-to guides for coffee brewers, but one particular brewer gave me a headache: the Aeropress. There are just too many different ways to use it, too many potential outcomes and, for a while, this made me a little frustrated. Then a ridiculous idea surfaced, which became another ridiculous idea and so… Continue reading

Quality Vs Scale

The thinking in specialty coffee has long been: quality doesn’t scale. There’s plenty of evidence that this is true but I’ve become increasingly interested in the why, because there is evidence to the contrary. I’m going to look at an aspect of the industry that is closest to home for me, and probably the area… Continue reading

Dear Coffee Roaster Manufacturers

Note: A few years ago, I wrote a post addressed to grinder manufacturers. I was frustrated by the lack of innovation, and I think my complaints resonated with a lot of people. I bring this post up because I believe there are parallels to roasting machines. I think manufacturers underestimate the demand for better –… Continue reading

The confusion of expensive coffee

Price is the best-known shortcut for quality. Pay more, get better stuff. Speciality coffee has long battled pricing, for the most part, fearful of putting people off for something that tastes more delicious. For years we’d been cautious of appearing too expensive, running a bare few percentage points more expensive than the global chain competitors…. Continue reading

Video Q&A Volume 1

I don’t post every video I make on this blog, but this one seemed relevant. It’s a bit of an experiment at this stage, but it felt like a fun way to do a Q&A. This round used questions taken from Twitter, and I have a few questions from Facebook (I haven’t forgotten, those who asked things!) to make up the next one. Perhaps I’ll do a Youtube one, or a Reddit one for r/coffee and obviously one from the contact form on here. (All of this presumes that people like the format/the video – so do please let me know your thoughts)

Topics covered:

  • Speciality Pods and Instant
  • Saturation in the coffee market
  • Cupping for Espresso
  • Will roasters buy coffee farms?
  • Automation in Roasting
  • Simplicity vs Selections in Cafes

Coffee Jobs Board Update

Work continues apace at Coffee Jobs Board, and I thought I’d post a quick summary of what’s going on with four key new features: Training Directory For baristas or other coffee professionals looking for places to learn, we now have a directory of businesses and training schools that offer training, courses, certifications and classes. Click… Continue reading

Survey Results: Consumer Vs Industry

I went into this survey to test a hypothesis: the industry buys coffee in a different way than its consumers. No one would be particularly shocked by this, but I wanted to just scratch the surface on this and then think a little about the particular implications. In total the survey received about 1,200 responses…. Continue reading

Your current bag of coffee

I’m hoping that you’ll take 2 minutes to answer the questions on this survey. It’s a survey about the last bag of coffee you bought, the bag you’re drinking at home right now. As always, the results will be public on here after it closes, but I don’t want to say too much more for… Continue reading